The Importance of "Why"

Winners,

Do you know your personal "Why"? Do you know the Why of your business or the place you work? I believe we all need to know our Why! It's our guide to true north. I came upon this video below this morning and I just could not pass it up. It's a great reminder of why we need a Why. We all have to have a purpose to get up in the morning and we need to know why we do what we do at work. It all has to be for a greater good than just making money. 

Our company's Why is "Improving the quality of people's lives by making amazing rooms together." This Why works for every department in our company. Our What is "Selling Furniture, Mattresses and Appliances at the Best Values." By getting everyone on the same page of serving our clients through a Why that works for everyone, we help our clients and teammates. It also breaks down the walls within a company that sometimes can put on blinders, thinking we are either a sales organization OR a distribution company, clearly we're both. 

I have written about this subject a few times so I'm sure you know your Why by now. But if you don't, let this be your reminder to come up with your own Why for your life or business. 

I'll leave you with a quote from Simon Sinek "It's not just What or How you do things that matter; what matters more is that What and How you do things is consistent with your Why."